The
Internet adds tremendous marketing power to businesses of all sizes.
Suddenly, companies have found that they can do business with local,
national and international clientele at a price far below the cost
of other advertising media. The following questions and answers are
an attempt to explain what the Internet is and how to become a part
of this exciting medium.
If there are any questions that
you may have which are not listed above, please do not hesitate to contact us for further information.
What Is The Internet?
The Internet is a world-wide network of
tens of thousands of large computers, all connected to each other.
Individuals and businesses
get on the Internet by obtaining an Internet account through a local
Internet Service Provider, offering access to e-mail (electronic
mail) and the World Wide Web (an information access system). The "Web" allows
potential customers to "visit" a company's Web site (which
is their storefront to the world), and view the company's "pages" or
files which can be viewed in both text and pictures.
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Should I consider advertising on the Internet?
Business people face tough decisions every day, but in many instances,
the most urgent is, "How can I make my profits grow?" Basically,
there are two ways to increase business profits: lower costs or increase
sales. Buying new, more efficient equipment will help lower per-unit
costs in some businesses and branching out into new areas will help
others. But the most basic solution is to do more with the same people,
buildings and equipment that you presently have and find new customers.
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How Can I Get New Customers?
The traditional ways to let people know about your products or services
are referrals, print media, direct mail, radio and TV, Yellow Pages,
etc. While these methods all work, they are expensive, reach a limited
audience and have a very limited "shelf life".
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What Is Meant By "Shelf Life"?
This refers to the time a particular information source is kept by
the potential client. For instance, a newspaper is read and usually
discarded every day… its shelf life is one day. A direct
mail piece has a longer life…maybe a week. Contrast this
to a presence on the Internet where your message is available to
millions of potential clients, 24 hours of the day, 365 days a
year. Here is a very long shelf life that clients who are ready
to buy can refer to over and over again.
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How Much Does It Cost?
Fortunately, Web advertising requires only a relatively low investment.
With prices starting from as little as €395 for
12 months, including Internet hosting fees and professional Web
page design. When you compare
that to one display ad in a national magazine, your Web site presents
great value.
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Is It A Lot Of Trouble?
Not at all. Webvision specialises in providing
you with all the services required in a simple package that will
provide your business with a professional Web site presence on
the Internet. After an initial consultation, we will collect all
the material you want included on your Web site, such as company
logo, brochure, pictures and text and produce a preliminary design
for your approval. Once approved, you are immediately put on the
Internet so your site is visible worldwide.
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Does My Computer Need To Be On All The Time?
No. Your business's Web site is placed on our host server which runs
24 hours per day, 365 days per year, not on your computer.
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How Do Businesses Use The Internet?
This form of advertising can be used to build a company's image,
provide customer support, make available technical and troubleshooting
information, develop a prospect list, conduct customer surveys,
offer products, and take orders.
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How Do Web Pages Work?
The World Wide Web provides you with a way to introduce your business
to the world in a series of "pages" connected by "links." When
customers see something that interests them, say a catalog of your
product line, they "click" their computer mouse on the "link," which
is normally in the form of a blue underlined highlighted word or
graphic, and immediately they can view products in your on-line
catalog. An organization might have several "pages," all
linked to their main menu page or "home page." These
pages typically include information about the company and its history,
products or services, technical support information, and an order
or feedback form. Potential customers can view as little or as
much as interests them, and business owners can update prices and
products at any time.
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How Do People Find My Business On The Internet?
There are a number of indexing systems available on the Web called "search
engines," known by strange names such as Yahoo, Google, Lycos,
Infoseek, HotBot, AltaVista, and Web Crawler.
Potential clients use these
indexes by typing in key words applicable
to your
business
sector
such as "furniture", "restaurants", "tires" or "plumbing" and
they will find your company listed with similar businesses. They "click" on
your company's name and immediately begin to view your Web pages.
There are also several other ways to promote your business on the
Internet such as e-mail press releases, Internet mailing, reciprocal
links, news groups etc. and Webvision will be happy
to help you with this.
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How Do People Pay For Goods And Services?
Customers can order products directly on line by typing their credit
card number into an on-line form. However, they may be reluctant
to do so unless the Web site offers what is known as a "SSL
secure server" so that credit information can't be intercepted
by hackers. Webvision are able to offer its clients
a secure credit card payment solution.
Of course, businesses can still offer to take
orders
via
fax, phone,
or post
(what Internet users call "snail mail.")
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How Does A Business Get Started On The Internet?
Thousands of new people are gaining access to the Internet each week,
and businesses are constantly opening new Web sites to market products
and services to them. The Internet opens up a vast market to business
at a price unheard of even a few years ago. WebVision Internet
Services have designed their Web development portfolio to provide
you with all the essential tools needed to take your products,
service or information to the National and International market
place. Just get in contact with us, either via phone, fax or e-mail
and let us promote your business to the world!
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What Is A Domain Name?
Having your own easy to remember domain name is like having a good
0800 number. Like an 0800 number, the domain name is yours and
can remain with you for the life of your organisation. A typical
domain name would look like "www.yourcompany.co.uk" and
would be used as your "Internet address " or URL (Uniform
Resource Locator). The URL is what clients can type into their
Web browser when they wish to access your Web Site directly. All
Domain Names are registered and are therefore unique. WebVision will be more than happy to help you choose, check
and arrange your Domain Name registration. Please visit our Domain
Registration page.
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What is Web Hosting?
Web Hosting or a Web Hosting Server is the name given to a computer
that is permanently connected to the internet 24 hours a day,
365 days a week. Your Web Site resides on this server and is
therefore available for viewing by everyone all over
the world. Please see our Web
Hosting Solutions page for more
details.
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