10 Benefits of a Google Business Profile
10 Benefits of a Google Business Profile
There are many benefits of having a Google Business Profile page on Google but for those that know very little about this service offered by Google let me first explain what it is.
What is a Google Business Profile Page?
In short, Google Business Profile (Formerly known as Google My Business and before that Google Places) is an updated way for local businesses to manage their local listing on Google. Not only does Google Business Profile make your business easier to find on Google, but it also helps you to reach potential customers that would otherwise not know how to find you.
Google Business Profile is a tool that allows your business listing to show up alongside other related local businesses whenever someone looks up your business name or a related term. Your business information like your phone number, website, address, review ratings, opening hours, and more will all be available on one easy screen for potential customers.
And best of all – its FREE!
Why you need a Google Business Profile listing
When it comes to anything tech-related in our rapidly advancing digital world, you might wonder “Is Google Business Profile relevant in 2022?” Well, let’s look at some statistics – they speak for themselves!
- 97% of people learn more about a local company online than anywhere else.
- More specifically, 91% of adults use search engines to find information.
- Drill down further, you’ll find Google has over 90% of the search engine market share.
- Google has reported that a staggering 46% of all searches have local intent.
- 56% of actions on Google Business Profile listings are website visits. 24% of actions are calls to the business. And 20% of actions are direct searches.
- 64% of consumers have used Google Business Profile to find contact details for a local business.
- 16% of businesses receive more than 100 calls each month just from Google Business Profile alone.
Whether you’re considering creating a listing for your business or looking for the best ways to boost your local presence, Google Business Profile is well worth your time.
Google Business Profile benefits
Despite those amazing statistics, many businesses are still missing out on the beauty and benefits of Google Business Profile. So, let’s dive deeper into the specifics of how a Google Business Profile strategy can benefit your business.
Check out these 10 Google Business Profile benefits:
1. Show up in Google Maps searches
By simply creating a Google Business Profile listing and completing the verification steps, your store location will start to pop up for local searches in Maps as well.
2. You can become a part of Google’s 3-pack with Google Business Profile
If you’ve used Google’s local search results over the past few years, you’ve probably noticed that the only local listings to show above organic results in a first-page preview are in a limited 3-pack format. What most brands don’t know is that just by creating a free Google Business Profile listing, you boost your local rankings and odds of being included in Google’s local 3-pack.
3. Google Business Profile helps you build trust with customers
One of the biggest hurdles consumers face today is building enough trust with a business to confidently make a purchase. As a business owner, one of the simplest steps you can take to help with that is to provide them your location on Google Business Profile.
In fact, brands that show up on Google are almost 3 times more likely to be considered reputable by consumers.
This is due largely in part to the known legitimacy of the Google Business Profile verification process. Since it’s known businesses need to go through specific steps in order to show for a local search, Google is a trustworthy environment that users can rely on.
4. Google Business Profile Review ratings boost your appeal
90% of people read reviews before making a purchasing decision. With a Google Business Profile listing, customers will be able to review your business and leave feedback for others to see and you’ll also get that star rating system next to your business on Google.
5. Google Business Profile can increase your traffic
A common challenge local businesses face is that of getting an increase in quality website traffic as well as in-store visits. While there’s no way to completely avoid the ups and downs throughout the year, having a Google Business Profile listing can greatly help boost your numbers across the board.
Just by having a listing and showing up in local searches, businesses on Google Business Profile are 70% more likely to attract potential customers for in-store location visits. Plus, your Google Business Profile listing can pull in up to 35% more clicks to your website. So, your local listing will grow your traffic in more ways than one—both on the web and on foot!
6. Google Business Profile can teach you more about your customers
It’s no secret that the more you know about your customers, the better you’ll be able to appeal to them. From your Google Business Profile page, navigating to the Insights section will give you a wealth of valuable analytics that breaks down how visible your brand is, who your target customers are, and how they’re engaging with your business.
7. A Google Business Profile profile helps you to rank higher in results
Just like all of us, Google has a job to do. While sometimes it may feel like it’s working against you, Google wants to tell customers about your business because it needs to provide searchers with valuable information. The more Google knows about your business, the higher it will rank you on the search engine and Maps results.
How do you get Google to favour your business more? By supplying quality, consistent, and accurate information. Your Google Business Profile profile is the best way to feed Google this information so that it can successfully meet your consumers’ search needs.
8. Google Business Profile can increase engagement with your brand
Google Business Profile profiles provide ample opportunities for engagement. Potential customers can access your website or call you with one tap or click. Even more beneficial is the ability to reserve a table or book an appointment directly through your listing.
9. Google Business Profile is essentially free advertising
A Google Business Profile listing offers a form of fast and free advertising on Google. Google Business Profile gives you targeted exposure on the world’s most trusted search engine–and it costs nothing. It takes less time to optimize your profile than to get a solid paid search campaign up and running. Plus, an accurate and updated listing is an essential component of successful local SEO.
10. Get ahead of your competition with Google Business Profile
Through a small snippet of content, your Google Business Profile description gives you an opportunity to stand out from your competitors in a consumer’s initial scan through search results. It displays a brief description to help users quickly identify if your business is what they’re looking for. An effective Google Business Profile description offers a snapshot of your business, includes relevant keywords, and depicts something unique or authentic to help you show your value.
Get started with Google Business Profile today
Setting up a Google Business Profile account is painless and requires minimal maintenance once it’s running. If you’re short on time, you could also find a marketing partner to help you with Google Business Profile. Either way, we know Google Business Profile isn’t a want-to-have, but a need-to-have asset to your marketing plan.
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